This week, we were thrilled, delighted and excited to interview Jo Good, a British radio presenter, television presenter, journalist, actress, and now Youtuber! Her popular channel, Middle Aged Minx, covers everything from skincare to dogs- to fashion to life in London. Out every Sunday, and often midweek, we think her fun and uplifting videos appeal to any age while her positivity and honesty are just what we need in the current climate. She also has a weekday radio show on BBC Radio London, every afternoon from 1.30 pm with an interesting array of eclectic guests. Lady Style interviewed Jo to talk all things fashion, fabulousness and what it’s really like to live in Marylebone…
Your Middle-Aged Minx Youtube Channel covers an abundance of topics and even includes your mum and lovely dog, Matilda. What inspired you to start the channel?
I have always been interested in observing people. I am fascinated at watching how people live their lives, so ten years ago, when the original young Youtubers started posting their lives online, I became addicted to watching some of their personal scenarios. It was the original reality TV for me. Knowing that I don’t live an Atypical life for a woman of my age, i.e no partner, no children, no real employment security, I thought there might be an audience for me.
It was never intended to CHAMPION the older woman, however, that is how it has evolved. My viewers are incredibly loyal and many of the comments focus on how I have the confidence to do ANYTHING and wear ANYTHING that I fancy. It seems that some women lack the confidence or feel they need permission to dance through life. We don’t. Matilda, my bulldog, is always by my side… she is ageing and grumpy. My mother is 95… she is ageing and grumpy… so I now have a platform showing female personalities in many guises!
You live in Marylebone (we love it when you do whistle-stop tours of the area!) What attracted you to the area in the beginning? And where should someone visit who has never been before?
I always feel very fortunate to live in Marylebone. Originally, our BBC studios were in Marylebone High St. When I saw a tiny studio flat for sale opposite the studio, I grabbed it. It’s in an old 30’s block, with a concierge, roof terrace and the most wonderful vista of the London skyline.
I can literally walk to most places in London. When I cover Theatre shows for my radio show I walk through Soho to the West End. Regents Park is my garden. Matilda and I are there through every season. I would urge visitors to Marylebone to visit the Wallis Collection in Manchester Square- it has the original painting of “Girl On A Swing”. Also, the shops along Marylebone High Street are very tempting (hence my full wardrobe). One of my favourite shops has the Royal Patent, Ainsworths, the homeopath. I’m very into alternative medicine (as well as traditional) and the shop is full of wholesome, organic products.
Describe your style in 5 words…
Vibrant, daring, fearless, personality led.
How are you feeling about lockdown number two? Do you have any tips for people who may be feeling worried about it?
We are all worried about it. On my radio show I listen to callers , some of whom have lost jobs permanently and many suffering mental health issues. I worry over the access I have to my own mother. I’m considered a key worker so I still go into the BBC daily. But it’s a very different BBC as most of the workforce are working from home.
My advice is to enjoy your home. This time it’s winter. So try to use the time to get cosy and adopt self-care. I know that that’s not always possible for everyone, however in my vlogs I look at how a simple, cheap, salt lamp can alter the mood. A good book and a hot bath can help us to escape our troubles. And as strange as it sounds, especially as I work for the BBC, limit the amount of news that you consume!!!
Your BBC London radio show is a fixture on the airwaves. What advice would you give to someone younger hoping to get into radio?
I would say focus on what station you want to work for and make that your reality. I have never had a CV in the whole of my life. What I have done is realise where I want to work, whether it was a soap opera or a radio station and made that my focus. I realise, these days, academic qualifications are essential but I still feel its all down to talent. Never feel “entitled”. Be prepared to do any job just to be part of the industry you love. Local radio is a very good starting point as they have limited resources and budget.
What do you like to do when you are not working?
I practise yoga and love spending time in yoga retreats. Four of my other friends (they are all grandmothers) have started travelling together. It was Kenya this year. They are all phoning home to catch up on their grandkids… I phone my friend who is baby-sitting Matilda!!! I’m afraid I have always been a workaholic and it’s only in the last couple of years that I have even taken a holiday!
You have achieved a huge amount in your life- as an actress, radio presenter, and now successful Youtube channel. What can we expect from Middle Aged Minx in the future?
What a great question! I have a podcast called Dogs And the City that is hugely successful, and so I am thinking that I might combine my radio skills with my collaborators to my Youtube Channel and start recording some unique podcasts, specifically focused on brands. So any brands out there who want a skilled audio presenter… you know where to come!!!