FIT SW11 APPAREL started in December 2020 after founder Michelle was clearing out her workout drawers. She wanted the things to go to the right people for free and as all of the charity shops were closed due to covid, she decided to start a page to distribute them herself.
FIT SW11 APPAREL swiftly grew and became London’s ( and perhaps the world’s according to Google!) first 100% FREE fitness clothing bank for women, giving women facing financial difficulties during covid and beyond, access to good quality secondhand and new workout gear, trainers and possibly equipment (mats, water bottles, hand weights), empowering them and their workout!
There has been a lot of excitement in this project with significant interest from large sports companies, high profile celebrities and businesswomen including Bobbi Brown, Gaby Logan, Meg Matthews, Lorraine Candy and Beverly Knight. Michelle received a female entrepreneur award from Jacqueline Gold MBE CEO of Anne Summers and has been interview on BBC London Radio by Jo Good and soon to be Gabby Rosalin. She also has a rapidly growing Instagram in just over ten weeks with her refreshing and inspiring posts.
Michelle has received a lot of donations in the post (at least two to three packages a day). She also collects many donations from women who live local to her in Battersea, London and has had many fitness companies large and small wanting to collaborate and give back to help others.
Presently Michelle has approximately two thousand items of clothing in her two-bedroom flat that she lives in with her two boys aged eight and ten. She also runs three Facebook Community Fitness Matters Fundraiser, so far raising approx £900, which is absolutely amazing. This money has gone into buying new clothes for FIT SW11 APPAREL.
FIT SW11 APPAREL has also made large donations to a local girl’s secondary school, the UK’s safe house for women and girls who have been trafficked all around the world and to a charity that provides free fitness classes to women who are unable to afford fitness classes. She now has a big order to provide four girls secondary schools with eighty workout tops and eighty leggings to help with their new “Get Girls Active” programme and a councillor in Berkshire has requested a box of workout clothes for an area of need she has identified.
She is also a police dispatcher for the MET and has a community fitness business called FIT SW11. She has made all classes for 2021 free in order to help people during these difficult financial times access fitness for wellbeing while she is currently reaching out to companies interested in supporting with private sponsorship. An important message for a wonderful cause, we look forward to seeing more from FIT SW11 APPAREL!
Follow Michelle on Instagram @fitsw11apparel