This week Selfridges has launched a transformational new sustainability initiative, Project Earth – with a commitment to change the way we shop. The initiative builds on the industry-leading steps Selfridges has taken to place sustainability at the heart of the business.
Its new services will include; a Repairs Concierge, helping customers to make love-worn items as good as new, and Resellfridges, its first own-brand resale model, making it easier than ever for customers to shop for pre-loved, vintage or archive clothing and accessories.
They will also be collaborating with Hurr, a fashion rental service so that you can rent carefully selected designer pieces to wear and then bring back.
They aim to source and stock ethical pieces with sustainable materials by 2025- and working closely with over 300 of their brand partners, including Prada, Barbour and Levi’s, they will kickstart with eight weeks of experiments, innovations and conversations, across all stores and online, dedicated to reinventing retail.
Anne Pitcher, Global Managing Director, says: “In a way we never could have predicted, the cycle of consumption has been broken by the pandemic marking a moment of change in our customers to a more considered mindset and requiring us to set new expectations for retail.”
Selfridges wishes to help customers change the way they shop in three sustainable ways: by addressing the materials used in products, launching new retail models such as repair and resell, and engaging with teams, partners and customers to inspire a shift in mindsets.
They are the first luxury department store to set tough material requirements as part of their commitment to a science-based Scope 3 carbon reduction target in goods and services.
Alannah Weston, Selfridges Chairman, says: “For the last decade we have taken ground-breaking steps to put people and planet at the heart of our business, embedding sustainability alongside creativity. Now Project Earth is not only our bold, new commitment to stretching environmental targets, it is about imagining new ways to do business, within the next five years.”
Shopping that is satisfying and sustainable, what’s not to like!